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Midea is a giant Chinese electrical appliances manufacturer that, to increase penetration on the worldwide market, sponsors the City Football Group, including Man City FC and NY City FC, as part of its marketing strategy.

Known for focusing on continuous technological innovation to improve products and services and make life more comfortable, Midea, whose slogan is "Make yourself at home", launched a unique line of products suitable for small New York apartments.

New York City is a place where over 800 languages are spoken and are the quintessential melting pot. So, to promote the new products on social media, we invited NYCFC players, most of them foreign and real fans, to share their experiences of living in New York and how Midea products make their life easier.

Creative Team: André Alcantara, Alessia Ferrier, Lizi Hamer
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