AIR BAND TOUR TRIDENT
Trident - Mondelez
When the tickets to the Rock in Rio Festival were sold out, we created a promotion to increase sales that gave free tickets and an all-paid trip with your friends to watch the Festival.
We created a mobile game inspired by the Guitar Hero franchise to engage the audience. As a result, thousands of players competed in the games' challenge to win a trip to Rock in Rio.
Additionally, several brand activations engaged the consumers in the campaign during the Festival.