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Jaguar - Land Rover
The challenge was to draw consumer attention to two major English brands and overcome the natural apprehensiveness of people to approach luxury car brands' dealerships.
Taking advantage of the holiday season's shopping, we created an astonishing Pop-up store with a modern pub in the city's largest luxury shopping mall.
Visitors could buy affordable branded accessories such as caps, wallets and jackets and also had an opportunity to drive the displayed cars and do a test drive departing from the mall's car park.
9600 VISITORS in one month
More than 10 LEADS GENERATIONS per day
More than 110 TEST DRIVES
Creative Team: André Alcantara, Mário Stiehler e Carlos Gurgel
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