The challenge was to draw consumer attention to two major English brands and overcome the natural apprehensiveness of people to approach luxury car brands' dealerships.

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​Taking advantage of the holiday season's shopping, we created an astonishing Pop-up store with a modern pub in the city's largest luxury shopping mall.

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​Visitors could buy affordable branded accessories such as caps, wallets and jackets and also had an opportunity to drive the displayed cars and do a test drive departing from the mall's car park. 

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​9600 VISITORS in one month

More than 10 LEADS GENERATIONS per day

More than 110 TEST DRIVES