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CLUB SOCIAL ROCK IN RIO
Club Social - Mondelez
Club Social crackers was one of the many sponsors of the Rock in Rio Festival and needed something that every sponsor wanted in this kind of marketing initiative: brand visibility and the audience’s love. We achieved both.
We created a “big face factory” called #amplifyourself, where people could print their faces in big sizes and use them to gain the band’s attention. It worked amazingly; even the celebrities invited by Rock in Rio wanted to be amplified.
Simple brand activation helped people show off themselves and exposed de Club Social brand all over the festival.
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