CLUB SOCIAL ROCK IN RIO

Club Social - Mondelez

Club Social crackers was one of the many sponsors of the Rock in Rio Festival and needed something that every sponsor wanted in this kind of marketing initiative: brand visibility and the audience’s love. We achieved both.

We created a “big face factory” called #amplifyourself, where people could print their faces in big sizes and use them to gain the band’s attention. It worked amazingly; even the celebrities invited by Rock in Rio wanted to be amplified.

Simple brand activation helped people show off themselves and exposed de Club Social brand all over the festival.