To launch a cracker with an "authentic" pizza flavour and reinforce its takeaway attributes, we invited consumers to try the new Club Social crackers in fantastic locations created by a famous street artist.

​

The activation campaign resulted in thousands of organic posts shared across social media and caught the attention of major media outlets.

​

​OVER US$ 3 MILLION in earned media

THOUSANDS of organic shares on Social Media

MILLIONS of viewers reached

178.000 PEOPLE tried the new flavour