CLUB SOCIAL PIZZA

Club Social - Mondelez

To launch a cracker with an "authentic" pizza flavour and reinforce its takeaway attributes, we invited consumers to try the new Club Social crackers in fantastic locations created by a famous street artist.

The activation campaign resulted in thousands of organic posts shared across social media and caught the attention of major media outlets.

​OVER US$ 3 MILLION in earned media


THOUSANDS of organic shares on Social Media


MILLIONS of viewers reached


178.000 PEOPLE tried the new flavour

CLUB SOCIAL PIZZA PRODUCT LAUNCH

CLUB SOCIAL PIZZA PRODUCT LAUNCH

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