CLUB SOCIAL PIZZA
Club Social - Mondelez
To launch a cracker with an "authentic" pizza flavour and reinforce its takeaway attributes, we invited consumers to try the new Club Social crackers in fantastic locations created by a famous street artist.
The activation campaign resulted in thousands of organic posts shared across social media and caught the attention of major media outlets.
OVER US$ 3 MILLION in earned media
THOUSANDS of organic shares on Social Media
MILLIONS of viewers reached
178.000 PEOPLE tried the new flavour