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PANTENE HOUSE

Pantene - P&G

An experiential marketing initiative focused on generating a significant impact on social media. We created a beauty hotspot where celebrities, digital influencers, and consumers could interact with brand experiences.

Casa Pantene was launched in the most renowned avenue in São Paulo – Avenida Paulista, and during one week, it generated an enormous buzz and fascinated thousands of consumers.

 

More than 7000 VISITORS in one week

 

3659 INSTAGRAM STORIES from Celebrities and Influencers

 

2 BILLION of potential impressions

PANTENE HOUSE

PANTENE HOUSE

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Creative Team: André Alcantara, Mariana Bernardini, Mara Faria e Mário Furtado

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