Pantene - P&G
An experiential marketing initiative focused on generating a significant impact on social media. We created a beauty hotspot where celebrities, digital influencers, and consumers could interact with brand experiences.
Casa Pantene was launched in the most renowned avenue in São Paulo – Avenida Paulista, and during one week, it generated an enormous buzz and fascinated thousands of consumers.
More than 7000 VISITORS in one week
3659 INSTAGRAM STORIES from Celebrities and Influencers
2 BILLION of potential impressions
Creative Team: André Alcantara, Mariana Bernardini, Mara Faria e Mário Furtado