Sour Patch Kids - Modelez
Simple as that: If we can’t be the Christmas gift, we will HACK the occasion.
Taking advantage of shopping fever at Christmas, we will produce fun SPK wrapping papers and offer it for free to people wrapping your gifts.
In places like Kmart, Vicinity Centers (DFO/Chaddy), malls and train stations, a small stand will invite people to decorate gifts using our branded wrapping paper.
Additionally, to push the brand engagement further, we want to use Augmented Reality to create animated interactions when customers scan the wrapping paper on their smartphones.