Simple as that: If we can’t be the Christmas gift, we will HACK the occasion. 

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Taking advantage of Christmas season shopping, we will produce fun SPK wrapping papers and offer them for free to people wrapping your gifts.

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At Kmart, Vicinity Centers (DFO/Chaddy), malls and train stations, a small stand will invite people to decorate gifts using our branded wrapping paper.

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Additionally, to push brand engagement further, Augmented Reality will create animated interactions when kids scan the wrapping paper on their smartphones.​