Sour Patch Kids
Simple as that: If we can’t be the Christmas gift, we will HACK the occasion.
Taking advantage of Christmas season shopping, we will produce fun SPK wrapping papers and offer them for free to people wrapping your gifts.
At Kmart, Vicinity Centers (DFO/Chaddy), malls and train stations, a small stand will invite people to decorate gifts using our branded wrapping paper.
Additionally, to push brand engagement further, Augmented Reality will create animated interactions when kids scan the wrapping paper on their smartphones.