CLUB SOCIAL ROCK IN RIO
Club Social - Mondelez
Club Social was one of the many sponsors of the Rock in Rio Festival and needed something that every sponsor wants in this kind of marketing initiative: brand visibility and the audience’s love. We achieved both.
We created a “big face factory” called #amplifyourself where people could print their faces in big sizes and use it to gain the band’s attention. It worked amazingly, even the celebrities invited by Rock in Rio wanted to be amplified.
A simple brand activation that helped people to show off themselves and exposed de Club Social brand all over the festival.