Procter and Gamble aimed to boost their sales team's motivation by celebrating the previous year's success and introducing new products.

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The "Innovate to Keep Growing" convention occurred over four days on a paradisiac beach in Rio. Besides the budget challenge of handling all the logistics and hospitality for its 390 guests from all over the country, we had to create an event that would keep a young and easily distracted audience engaged.

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To support P&G brand managers in presenting new product launches creatively, we designed a plenary with a gyratory stage to reveal a new story for every new product launch, captivating the audience.

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The gyratory stage was a simple and innovative way to instantly grab the audience's attention whenever the turns revealed a new product presentation.