Sirena Ready to Eat
The best strategy to introduce a new ready-to-eat product to people is by inviting them to have their lunch outside and enjoy the day — a creative and straightforward activation with reduced staff costs which used the product to send the message.
As commuters arrived at Southern Cross Station, we provided an instagrammable billboard that, more than delivering the samples, created an amusing interaction with the brand.
“This is a unique activation idea that lets consumers interact with the brand in huge proportions.”
Meg Wise - Sirena Marketing Manager