Sirena Ready to Eat
The best way to introduce a new ready to eat product to consumers is by inviting them to have their lunch outside and enjoy the day. A creative and straightforward activation with reduced staff costs which used the product to send the message.
As commuters arrive at Southern Cross Station, we provide an instagrammable billboard that more than delivery the samples created a fun interaction with the brand.
“This is a unique activation idea that lets consumers interact with the brand in huge proportions”
Meg Wise - Sirena Marketing Manager