LEITE DUCOCO

LOLLAPALOOZA

Ducoco

How to convince people in a Rock concert sponsored by a well-known beer brand, to drink coconut milk rather than beer?

With a simple guerrilla strategy, we caught the attention of the consumers to try a brand new product and also converted lots of them in brand ambassadors in the music festival.

Creative Team: André Alcantara, Rafael Guerreiro e Robertson Fajardo.

andrealcantara72@gmail.com​  |  Phone + 61 0449 839 314