Jaguar - Land Rover

The challenge was to draw consumer attention to two major English brands and overcome the natural apprehensiveness from people to make contact with luxury car's brands.

Taking advantage of the holiday seasons shopping, we created an astonishing Pop-up store, with a modern pub in the city's largest luxury shopping mall.

​Visitors could buy affordable branded accessories such as caps, wallets and jacket and also had an opportunity to drive the displayed cars and do a test drive departing from the mall's car park. 

9600 VISITORS in one month

More than 10 LEADS GENERATION per day

More than 110 TEST DRIVES

Creative Team: André Alcantara, Mário Stiehler e Carlos Gurgel