LONDON CALLING POPUP STORE

Jaguar - Land Rover

The challenge was to draw consumer attention to two major English brands and overcome the natural apprehensiveness from people to make contact with luxury car's brands.

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Taking advantage of the holiday seasons shopping, we created an astonishing Pop-up store, with a modern pub in the city's largest luxury shopping mall.

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​Visitors could buy affordable branded accessories such as caps, wallets and jacket and also had an opportunity to drive the displayed cars and do a test drive departing from the mall's car park. 

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9600 VISITORS in one month

More than 10 LEADS GENERATION per day

More than 110 TEST DRIVES