Jaguar - Land Rover

How could we draw consumer attention to two major English brands at the same time, in the same place?


Taking advantage of the occasion of Christmas, we created an astonishing Pop-up store, with a modern pub in the city's largest luxury shopping mall. The store was so tempting for people that broke the natural apprehensiveness from people to make contact with luxury car brands.


In addition to selling branded accessories, the store offered guests the opportunity to drive the display cars on a test drive directly from the mall's car park. 

Creative Team: André Alcantara, Mário Stiehler e Carlos Gurgel​  |  Phone + 61 0449 839 314