LONDON CALLING POPUP STORE
Jaguar - Land Rover
How could we draw consumer attention to two major English brands at the same time, in the same place?
Taking advantage of the occasion of Christmas, we created an astonishing Pop-up store, with a modern pub in the city's largest luxury shopping mall. The store was so tempting for people that broke the natural apprehensiveness from people to make contact with luxury car brands.
In addition to selling branded accessories, the store offered guests the opportunity to drive the display cars on a test drive directly from the mall's car park.