Club Social - Mondelez

To launch a cracker with an "authentic" pizza flavour, and reinforced its takeaway attributes, we invited consumers to try the new Club Social in remarkable locations created by a famous street artist.

The activation campaign resulted in thousands of organic posts shared across social media and caught attention from major media outlets.

​OVER US$ 3 MILLION in earned media

THOUSANDS of organic shares on Social Media

MILLIONS of viewers reached

178.000 PEOPLE tried the new flavour