CLUB SOCIAL PIZZA

Club Social - Mondelez

To launch a cracker with an "authentic" pizza flavour, and reinforced its takeaway attributes, we invited consumers to try the new Club Social in remarkable locations created by a famous street artist.

The activation campaign resulted in thousands of organic posts shared across social media and caught attention from major media outlets.

​OVER US$ 3 MILLION in earned media


THOUSANDS of organic shares on Social Media


MILLIONS of viewers reached


178.000 PEOPLE tried the new flavour

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