Trident - Mondelez

When the tickets to the Rock in Rio Festival were sold out, we created a promotion to increase sales that gave not only free tickets but an all-paid trip with your friends to watch the Festival.

To engage the audience, we created a mobile game inspired by the Guitar Hero franchise. Thousands of players were competed in the brand's challenge to win a trip to Rock in Rio.

Additionally, several brand's activations engaged the consumers in the campaign during the Festival.