AIR BAND TOUR TRIDENT
Trident - Mondelez
When the tickets to the Rock in Rio Festival were sold out, we created a sales promotion that gave, not only free tickets but an all paid trip with your friends to watch the Festival.
To engage the audience, we created a mobile game inspired by the Guitar Hero franchise. Thousands of players were competed in the brand's challenge to win a trip to Rock in Rio.
Additionally, a couple of brand's activations engaged the consumers in the campaign during the Festival.