Pantene - P&G
An experiential marketing activation focused on generating a significant impact on social media. We created a beauty hotspot where celebrities, digital influencers, and consumers could interact with brand experiences.
Casa Pantene was launched in the most renowed avenue in São Paulo – Avenida Paulista and during one week, generated an enormous buzz and fascinated thousands of consumers.
Criação: André Alcantara, Mariana Bernardini, Mara Faria e Mário Furtado