An experiential marketing initiative focused on generating a significant impact on social media. We created a beauty hotspot where celebrities, digital influencers, and consumers could interact with brand experiences.

​

Casa Pantene was launched in the most renowned avenue in São Paulo – Avenida Paulista, and during one week, it generated an enormous buzz and fascinated thousands of consumers.

 

More than 7000 VISITORS in one week

 

3659 INSTAGRAM STORIES from Celebrities and Influencers

 

2 BILLION of potential impressions