Pantene - P&G

An experiential marketing initiative focused on generating a significant impact on social media. We created a beauty hotspot where celebrities, digital influencers, and consumers could interact with brand experiences.

Casa Pantene was launched in the most renowned avenue in São Paulo – Avenida Paulista, and during one week, generated an enormous buzz and fascinated thousands of consumers.


More than 7000 VISITORS in one week


3659 INSTAGRAM STORIES from Celebrities and Influencers


2 BILLION of potential impressions

Criação: André Alcantara, Mariana Bernardini, Mara Faria e Mário Furtado